Privacy Policy
Last updated: 11 August 2026
DRAFT — this policy must be reviewed by a UK solicitor and completed with your ICO registration number before the site goes live. Remove this notice once done.
London Assistance Limited (“we”, “us”) is a company registered in England and Wales at 52 Allestree Road, London SW6 6AE. We are the data controller for the personal information described in this policy. Because we arrange medical treatment, some of what you send us is special category health data, which we handle with corresponding care.
What we collect
Contact details you give us (name, email, telephone). Health information you choose to send so a clinician can assess you — photographs, x-rays, scans, medical history, medication and relevant conditions. Travel details needed to arrange your trip. Records of our correspondence with you. Standard website analytics data, described below.
Why we use it, and our lawful basis
To respond to your enquiry and arrange treatment — performance of a contract, or steps taken at your request before entering one. To share your case with the treating clinician — your explicit consent, which you may withdraw at any time. To meet legal and accounting obligations — legal obligation. To improve the website — legitimate interests, balanced against your rights. We do not use your health data for marketing under any circumstances.
International transfers
Sharing your case with a clinic in Türkiye means transferring personal data outside the UK. We rely on your explicit consent for this transfer and use the UK International Data Transfer Agreement or Addendum with partners where applicable. You can ask us at any time which country your data has been sent to and under what safeguard.
How long we keep it
Enquiries that do not proceed to treatment: deleted 12 months after last contact. Patient records where treatment took place: retained for the period required for clinical and insurance purposes, then deleted. Accounting records: 6 years, as required by UK law. You can ask us to delete anything held on consent at any time.
Your rights
You have the right to access a copy of your data, correct it, have it erased, restrict or object to our use of it, receive it in a portable format and withdraw consent at any time. Write to info@londonassistance.co.uk and we will respond within one calendar month. If you are unhappy with our response you may complain to the Information Commissioner's Office at ico.org.uk.
Photographs and consent
Clinical photographs are used only to assess and plan your treatment. We will never publish an image of you — anywhere, including social media — without a separate written release signed specifically for that purpose. That release can be withdrawn at any time, and images will be removed from the website within 48 hours of your request.
Cookies and analytics
The site uses cookies strictly necessary for it to function, and analytics cookies only where you have accepted them. Analytics data is aggregated and does not identify you. You can change your choice at any time through your browser settings.
Security
Health information is stored on access-controlled systems and is shared with clinicians through secure channels rather than ordinary email attachments where practicable. Access is limited to the coordinator handling your case and the reviewing clinician.
Contact
Data protection enquiries: info@londonassistance.co.uk, or write to London Assistance Limited, 52 Allestree Road, London SW6 6AE, United Kingdom. ICO registration number: [to be completed].